Lululemon launches first running trainers – and we tried them out

Lululemon is the cult fitness brand best known for its ridiculously comfortable yoga pants and fitness accessories.

But now the American brand is taking the first step into the world of fitness footwear, with the launch of its first running shoe.

The new Blissfeel running shoe has been designed specifically for women’s feet, unlike many other brands who simply adapt the male version on their shoes.

The Blissfeel is a female-first shoe, and has been designed to provide bounce, support and comfort for your runs. They also come in fun, feminine colourways that all have a distinct Lululemon look.

The shoe has been engineered with an upper that supports movement and an energy-filled underfoot foam cushioning technology – which aims to enhance distance running.

‘We intentionally started with women first because we saw an opportunity to solve for the fact that, more often than not, performance shoes are designed for men and then adapted for women,’ says Sun Choe, lululemon’s chief product officer. ‘That didn’t sit well with us. Innovating for women is in lululemon’s DNA – now we’re bringing that same expertise to footwear, and women were part of this journey every step of the way.’

As well as Blissfeel, three additional styles were also revealed by the brand – Chargefeel, Strongfeel and Restfeel – which will be introduced in the coming months.

So, are they worth the hype? We got to try out the Blissfeel trainers ahead of the official launch to see if they really do live up to their name, and the price tag.

Trying them out for a session of sprints on the treadmill, the first thing to note was the comfort. The front of the shoe wraps snuggly against your foot, without being tight, so you definitely feel secure.

The soles of the trainers are springy and provide a real lift, even when you’re sprinting at full speed and landing heavily – you could feel the support through your legs.

I’m also a big fan of the look of the shoes – the neutral light pink off-set with a splash of bright green adds a stylish pop to any workout outfit, and I can see myself chucking them on to pop to the shops with a pair of joggers or baggy jeans too – so they are definitely versatile.

I’m not much of a distance runner, so I can’t comment on how they feel for longer runs outside, but they certainly felt great for short, sharp bursts of speed.

Lululemon’s Blissfeel trainers will cost £138 and will be available to buy in stores and online from April 5.

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