We don’t know how Aldi does it but the bargain supermarket has a knack for creating fragrance bargains that smell remarkably similar to some much higher priced perfumes.
It did it with Thierry Mugler’s Angel, it did it with Escentric Molecules’ Molecule One, and now Aldi’s own-brand Lacura is back and blessing us all just before the festive season kicks off what it’s calling a “competitor” to Creed Aventus for Her, £260 here for 75ml. Creed’s luxe women’s scent might be a feature on many Christmas lists, but the high price point might make it a stretch for those of us on a budget.
However, Aldi thinks its new Lacura Her Reign EDP, £6.99, rivals the designer spritz, and will equally impress fragrance fans this festive season. This bargain scent dupe not only offers shoppers a 97% saving, but it also features some similar fruity and floral notes to Creed’s designer EDP.
Specifically, Aldi Her Reign boasts fruity notes of apple and lemon that pair perfectly with spicy pink pepper and amber notes. Similarly, Creed Aventus opens with notes of crisp green apple and fragrant pink pepper, and features base notes of sandalwood and amber.
If it’s a male fragrance you’re looking to shop, you’ll also be delighted to know that Aldi’s His Reign, also £6.99, is returning to shelves after selling out quickly when it initially launched back in June of this year. Aldi has also touted this as a “dupe” for Creed’s Aventus (for him), £295 here for 100ml.
The two fragrances were available to pre-order online on 4 December but, as with a lot of Aldi's viral beauty buys, quickly sold out. However, the fragrances also landed back in Aldi stores today (8 December), so if you head to your local branch, you might be in luck. You'll have to hurry though, as these bargains are never in stock for long!
The supermarket has also today restocked other the perfume dupes that have already impressed us and other beauty shoppers. Lacura Guardian, Aldi’s aforementioned take on Angel has winged its way back into stores – and it’s impressed OK! beauty director Lynne Hyland, who has worn the original scent for years.
She says: “Angel is an absolute fragrance icon, and Guardian really does have very similar gourmand notes. I know Angel is a bit of a Marmite scent but (like me) it hits your sweet spot, I think this version will definitely be to your taste too. It’s very impressive for the price.”
Today also sees more stock of Lacura's Bonded hair care hit the shelves, a range that could be compared to celeb-favourite Olaplex.
Sounds like a trip to our local Aldi store is on the cards this week!
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