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Alesha Dixon isn’t the first celebrity to side-step into the supplements business, but we can’t think of one whose energy we’d want to bottle more.
She’s just launched her own wellbeing brand, NobleBlu, and when we meet on Zoom to chat about it, it’s hard to believe the perky TV star, singer and mum of two is 42.
She’s also a woman who combines her undeniable beauty with brains. Outlining her vision to us, Alesha is insightful and passionate about wellness, but without being remotely preachy.
Well, when you’ve got THAT raucous laugh, you can’t possibly take life too seriously…
Are you going to be the UK's answer to Gwyneth?
Well I'm not saying that! [laughs] I'm just passionate about wellness and helping people. So it was a no-brainer to set up in an area where I genuinely feel I have a lot to say.
I've had many times in my life where I felt overwhelmed, stressed and irritable and I don't like that. I like the energised, calm, kind feeling that I get when I'm taking care of myself, not only from supplements but from food, exercise and mindfulness. All of those things contribute to me just being a better person.
Tell us about NobleBlu supplements..
There are five in the range for beauty, immunity, energy, balance and focus, and it’s all about tuning into what the body needs and fueling it in the right way so it can thrive.
The way I look at it, beauty is a little bit of this and a little bit of that. I take my supplements, I eat well, I drink a lot of water, and go to bed at a reasonable hour on Monday to Friday. I can 100% tell the difference with my skin, hair and nails when I'm consistently doing those things.
Have you turned into a health fanatic these days?
I think it's important to say that working in wellness doesn't mean that you're somebody who doesn't like to have wine or coffee or banana bread. [laughs] I like all of those things, I’ve just learnt to do it all in moderation now.
How do you get that balance right?
I’ve decided to have Monday to Friday as my time to work hard, stay focused, eat well and work out. But weekends, I'm always up late, having a drink and eating what I want and that just works out really well for me. Five days of good, two days of whatever!
What’s your skincare routine?
I'm really good at making sure that I thoroughly clean my face. I use a serum and a moisturiser every day – I love Sisley Black Rose Skin Infusion Cream. Then at night I'll do the same and I also mix in Omorovicza Miracle Facial Oil. I also do a face mask a couple of times a week.
Are you into anti-ageing?
I’m mindful of the fact that I'm in my 40s and I’m making more of a conscious effort with my skincare regime. It used to just be a face wipe and cream and that’s not working for me any more.
I’m not trying to reverse time but when you get to my age, you can't get away with the things that you could get away with when you were 20.
You’re got two kids but you don’t look like they’ve aged you..
Oh, my children have definitely aged me but they've also been the making of me so I can't be too negative about them!
Would you ever have any invasive skin treatments?
Right now, fortunately, that's not something that I'm thinking about. I’m quite happy with how I am, but I'm definitely an open-minded type of person. I never want to rule anything out.
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What are your hair essentials?
One would have to be TRESemmé Keratin Smooth Mask, which is amazing. When I’ve not had my hair heat-styled I’ll just mask up overnight, then I'll rinse it out the next day and repeat it.
What are your make-up favourites?
I love Tom Ford foundations, Charlotte Tilbury eyeshadow palettes, and a classic MAC lip liner in Spice. Huda lip glosses are amazing and I’ve just bought some Fenty Gloss Bombs, they’re unbelievable.
Does your daughter Azura, 7, dip into your makeup bag?
She’s not allowed to wear make-up. Fortunately she's never asked but if she did it would be a hard no. I’m all about keeping her young and innocent for as long as I possibly can.
What part of your work beauty regime would you happily ditch if you could?
I love make-up when it's light, but obviously they have to use a lot more on camera. It feels claustrophobic. There's nothing nicer than coming home from work and taking it all off.
When did you feel your most beautiful?
In terms of feeling fabulous, I would be when I had a Julien Macdonald dress custom-made for the Britain’s Got Talent final. It was like a piece of art, and I felt really special that night. But I felt really beautiful when I was pregnant with Azura – my hair was thick, my nails were strong, I had that pregnancy glow and I just loved looking at my belly.
How do you define beauty?
I think beauty is more about who you are and how you feel, versus the superficial aspect of it. Which of course we all love because we want to look good but essentially those things are temporary and the only thing that really counts is being a kind person.
Is that a message you want to pass on to your girls?
I think it's my job to make sure that they understand that beauty is so much deeper than the exterior. I think we live in a very shallow kind of society, particularly on social media and it's a rabbit hole we all fall into now and then. You have to pull yourself away from that and get perspective on what's important in life.
Do you try to keep it real on your own social media?
I don’t feel a slave to it and I also don't feel I have to pretend to be something I'm not. I think the only thing that ever works for anyone in life is just being true to who you are.
Are you happy for people to see the real, unedited you?
Oh listen, I love a filter, but we all know when somebody's using one. I think we have to just have fun with it.
And to be honest, in the morning when you look tired and you need to film something, then a filter is great! I love retouched images but you’ve still got to find that place in yourself where you're happy being you.
Alesha is the founder of NobleBlu. Supplements £25-40 each here
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