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Book a table for fast food? Burger King trials post-lockdown app in Italy
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MILAN - Burger King is trialling an app for ordering food and booking a table at its outlets in Italy, as it seeks to persuade locals it is safe to eat out again after more than two months of coronavirus lockdown.
Like other fast food chains, sandwich outlets and coffee shops, Burger King, which serves an average 11 million people a day in 25,000 restaurants around the globe, is worried that social distancing rules and fear of contagion will put people off from popping into its stores to grab a burger and chips.
“We need to be good at showing people that it’s safe to come to a place which is perceived as being crowded, and give them options so they understand there is a safe way to come in,” Andrea Valota, Burger King’s chief in Italy, said in an interview.
The chain plans to start testing the app in three of its Milan restaurants as soon as they are allowed to fully reopen, which is expected from June 1. If successful, the app could be used in other countries, Valota said.