Chance the Rapper said his upcoming film, “Magnificent Coloring World,” was a “labor of love.”
The concert film, out next month, was shot in the middle of the artist’s “Magnificent Coloring World Tour” in 2016, following the release of his acclaimed mixtape, “Coloring Book.”
Following his “Good Morning America” 2021 Summer Concert Series performance on Friday, the Grammy Award-winning artist spoke more about how the film came together and what makes it unique.
“It was an idea that came to me because I was playing so many shows that I kind of wanted to switch it up and figure out a new stage design,” he said. “So I designed the stage that’s really six stages and like a semicircle — five round and then one really, really long row of bleachers for fans — and then populated each stage with set pieces, or lighting, or choir, or dancers to kind of compartmentalize the different elements of my stage show, and kind of have a focus per stage.”
Chance said the project came together in just 3 1/2 weeks and was shot on a sound stage, making it an “intimate” production.
“It’s a concert film that feels different than most concert films, the way that it’s shot, the way that the audio is engineered, the way that the concert moves and the narrative fashion is very unique,” he said.
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Although it was completed years ago, the artist said he needed to get a better grasp on making films before releasing it.
“I basically finished this whole thing, the production, in 2017, but I had no idea how to edit video at the time,” he said. “I knew what I wanted to see and what the idea was, but I didn’t know how to how to communicate those ideas all the way.”
“Fast forward to 2020, it’s a pandemic and there’s no live music performances with crowds, and I started producing my own concert films,” he continued. “And in that, I had the experience of already creating this ‘Magnificent Coloring World’ but I was a lot more hands on with the editing and knew a lot more about the filming part of it. And I decided, a couple months ago to go back and dig up the footage and rework it and re-edit it and now it’s better than it was the last time.”
With “Magnificent Coloring World,” the Chicago-born artist will become the first individual recording artist to distribute a film through AMC, which he said is an “amazing” feeling.
“If I wasn’t independent, if I didn’t own all my masters, I wouldn’t be able to do this,” he said. “I’m always happy to be the first to do something, but I never want to be the last.”
“I always want to create these opportunities and show that they’re available and that they exist,” he continued. “Hopefully, more artists, especially the independent artists, will start to take the aesthetic, visual part of their music into their own hands and also distribute it themselves.”
“The Heart & The Tongue” artist said to count on more film projects from him in the future.
“I love film, I love being behind the camera, I love producing stuff, I love screenwriting, I love acting, I love all parts of film,” he said. “Directors — the person that’s jack of all trades — they do everything, and so that’s been the most fun part of it.”
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