EDDIE HEARN was mocked by Sky Sports viewers for his 'rascal 80s chic' outfit as cricket legend Freddie Flintoff asked "what's he wearing?".
Matchroom promoter Hearn was starring on TV as Billy Joe Saunders defended his WBO super middleweight title with a points victory over Martin Murray.
But his eye-catching get-up stole the show, sending social media into a frenzy.
Celeb pal Flintoff called out Hearn on Twitter and wrote "What is @EddieHearn wearing @SkySportsBoxing" alongside a face palm emoji.
Boxing supremo Hearn, 41, saw the funny side and defended his outfit.
He replied: "Vintage 80’s chic mate you will be in it next year."
Hearn's zip-neck polo shirt in grey-marl caused quite a stir online and is sold by fashion giants Reiss.
The top is currently on sale for £60 with almost 50 per cent hacked off the list price of £115… and you can see why.
It is advertised along with the suggestion to 'Style it with tailored trousers, trainers and finish with a bomber jacket for a refined weekend look.'
And Hearn appeared to take the manufacturers' advice with a smart pair of light grey trousers twinned with his retro polo for the Friday night fight.
But boxing fans tore into Hearn online, with one suggesting he was: "Going crown green bowling after – either that or hosting bullseye."
Another jibed: "Eddie you look like the new face of Jacamo!!"
A third joked: "80s is the age group not the era."
A fight fanatic added: "Absolute rascal clobber from @EddieHearn tonight #SaundersMurray #boxing #SkySports."
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