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Mountain Dew goes hard as PepsiCo, Boston Beer partner on a boozy version
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Mountain Dew is getting a boozy kick.
PepsiCo Inc. and Boston Beer Co. said they plan to partner on an alcoholic version of the Mountain Dew soft drink with the brand Hard Mtn Dew. The coming product is a nod to what the companies see as evolving tastes of drinkers, executives said Tuesday.
BOSTON BEER CO., INC.
Boston Beer, the company behind the Samuel Adams beer and Angry Orchard hard cider, will make the alcoholic Mountain Dew rendition, while PepsiCo has set up a new entity to sell the product, the companies said. They expect it to be on shelves in early 2022.
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The beverage, which will have black cherry and watermelon among its flavors, won’t contain caffeine and sugar, a Boston Beer spokeswoman said. The drink will have an alcohol by volume of 5%, the companies said.