Lord Alan Sugar has branded Piers Morgan’s coverage of the coronavirus pandemic ‘irresponsible’ and has accused him for ‘trying to become a martyr’.
The Apprentice mogul, who has clashed with the Good Morning Britain presenter several times since the outbreak of Covid-19, hit out at his former friend’s attacks on government ministers over their lack of urgency in the crisis.
‘He is absolutely exploiting this pandemic for his own gain,’ Lord Sugar said ‘He is trying to become a martyr.’
Speaking about Piers bashing the government for lack of protective clothing, Lord Sugar exclaimed: ‘Whatever the government is trying to do, they are working their hardest.
‘They’re not deliberately not getting equipment to the NHS, there is a problem with the supply chain. It’s totally irresponsible and normal people watching at home get worried.
‘It’s terrible reporting, I’m sick and tired of him, he’s doing it for his own profile.’
He continued to The Sun: ‘He’s not being professional with numbers and facts.’
Piers hit back, telling the publication: ‘If a selfish, stupid, privileged billionaire hiding safely in his luxury Florida home wants to spew repulsive abuse at someone back home for holding the government to account for decisions that will decide if people live or die, that’s a matter for him and his conscience.’
Earlier this month, Piers claimed he was ‘done’ with pal Lord Sugar over opposing views on the public going to parks to sunbathe during pandemic.
The no-nonsense TV presenter blasted the businessman for his ‘disgraceful’ behaviour as the duo once again locked horns on Twitter – and this time he drew a line under their friendship.
It all kicked off when Piers expressed his anger at the public going off to parks to sunbathe – which is against government lockdown rules – over the weekend, calling them ‘traitors’ and ‘morons’.
Taking issue with the journalist’s opinion, Lord Sugar penned: ‘I can’t for the life of me understand what @piersmorgan is on about in respect to sunbathing.
‘If you are 10 ft away from the next person in the open what’s wrong with that? In Essex we have big fields if you are in the middle of one chilling out in the sun whats wrong with that?’
Hitting back, Piers retorted: ‘Billionaire hiding safely in his luxury Florida home demands the right for British people to all go out sunbathing, in direct contravention of Govt. instructions, as UK #coronavirus death toll rockets incl more & more NHS staff on the frontline.
‘What an utter disgrace.’
Piers then went one step further to highlight that his friendship with Lord Sugar is officially over.
‘I’m done with @Lord_Sugar, trust me,’ he wrote in response to a follower’s question about why he was giving Lord Sugar his time.
‘His behaviour over this crisis has been an absolute disgrace, especially for a peer. But when he actively encourages British people to go out sunbathing, I can’t just sit back & say nothing.
‘His reckless, shameful stupidity will kill people.’
On Saturday, it was reported that the UK’s coronavirus death toll has passed 20,000.
The grim milestone was reached after England recorded another 711 new deaths, Scotland 47 and Wales 23.
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