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Richard Madeley is set to host Loose Women as it welcomes an all-male panel for one day during Mental Health Awareness Week.
The ITV daytime show will rebrand as Loose Men for just the second time in its 21-year history on May 13 and will also welcome Jordan Banjo, Robert Rinder and Martin Kemp to the panel.
It will be part of Loose Women’s Stand By Your Men campaign, which encourages men to open up about their mental health, talk to loved ones and seek help.
Richard, 64, said: "It's no secret that men find it harder than women to speak about our emotions.
"I'm looking forward to finding out what happens when us guys open up about things we usually shy away from."
Robert, 42, is best known for his ITV show Judge Rinder and said he was looking forward to being on the panel after having been a Loose Women guest many times before.
He said: "I've faced many courtroom battles in my lifetime but, while I've been a guest plenty of times, nothing can prepare me for becoming a Loose Man on an all-male panel!
"I'm looking forward to joining Richard, Jordan and Martin as we discuss the topics that are closest to our hearts while also helping to support Loose Women's Stand By Your Men campaign during Mental Health Awareness Week."
Just like the usual female hosts, the panel are expected to talk about hot topics of the day, their own personal experiences, and of course won’t shy away from taboo talking points.
Jordan, 28, said: “I'm a big fan of the Loose ladies but I'm excited to turn the tables and see what can happen when the men are in charge!
“It's going to be a tough act to follow but along with Richard, Rob and Martin I'll be doing my best to do them all proud. I can't wait!”
Martin, 59 – whose son Roman appeared on the first ever Loose Men – said: “I always love being on Loose Women and I can't wait to get on the Loose Men panel to give my opinions on the stuff that really matters.”
This is just the second time in 21 years of Loose Women being on air that the panel has gone all-male for a day.
It first ran a Loose Men show in November last year, when host Marvin Humes and panellists Iain Stirling, Ronan Keating and Martin’s son Roman Kemp starred in the episode to mark International Men’s Day.
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