TV Ratings: Olympics Audience Dives

In the latest TV ratings, NBC’s primetime coverage of the Tokyo Olympics this Friday averaged 10.5 million total viewers, down 27 percent from the night prior and marking the summer games’ smallest audience since the opening ceremony.

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Elsewhere….

CBS | Love Island (1.4 mil/0.3) slipped to its third-smallest audience of the season while steady in the demo week-to-week.

FOX | Friday Night SmackDown (1.9 mil/0.5) was down 17 and 29 percent from its previous airing.

THE CW | Pending certain adjustment due to MLB preemption, Burden of Truth‘s final premiere (630K/0.1) is currently on par with its Season 3 averages (510K/0.1); Dynasty (590K/0.1) is currently up.

Want scoop on any of the above shows? Email [email protected] and your question may be answered via Matt’s Inside Line.

The Live+Same Day numbers reported in our ratings column do not reflect a show’s overall performance, given the increased use of delayed playback via DVR and streaming platforms, plus out-of-home viewing. These numbers (Nielsen fast nationals, unless denoted as finals) instead aim to simply illustrate trends or superlatives. Warning: Contents may be hot!

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